ABOUT SAY YES TO PROFIT$

Established in 2016 and headquartered in Atlanta, Georgia, Say Yes To Profits® is a Virtual CFO and financial strategy firm serving growing consulting firms nationwide that generate $1 million to $10 million in annual revenue.

We help consulting firm CEOs turn their top-line revenue into bottom-line profit by building the financial structure, systems, and strategies required to improve cash flow, increase profitability, and scale with greater financial clarity and control.

Through our proprietary Say Yes To Profits® System, we identify where profit is being lost, establish a strategic financial plan, strengthen the systems that govern how money moves throughout the business, and continuously measure financial performance as the company grows.

Our work goes beyond reporting numbers. We help CEOs understand what their numbers are telling them, make better financial decisions, retain more profit, and build companies that are financially sustainable and positioned to create long-term wealth.

At the heart of Say Yes To Profits® is a bigger mission: to STOP small business failure and create one million profitable CEOs.

We believe generating millions in revenue should lead to meaningful profit, increased cash flow, and wealth. Our role is to help CEOs build the financial structure that makes that possible.

This is how we help CEOs Say Yes To Profits®.

OUR PHILOSOPHY

Revenue does not equal financial success.

At Say Yes To Profits®, we believe profit must be intentional. As a consulting firm grows, the financial structure behind the revenue must grow with it.

Our philosophy is simple:

Revenue creates opportunity. Profit creates sustainability. Cash flow creates the future. Financial structure makes all three work together.

That is how growing consulting firms turn top-line revenue into bottom-line profit and build businesses positioned for sustainable growth and long-term wealth.

Trusted By The Companies You Trust

FOUNDER & CEO

Dr. Octavia Conner

Dr. Octavia Conner is an award-winning Virtual CFO, financial and tax strategist, professional speaker, best-selling author, and Founder and CEO of Say Yes To Profits®, a nationally recognized Virtual CFO and tax advisory firm serving founder-led consulting firms generating $1 million to $10 million annually.

With more than 23 years of experience in accounting, finance, and tax strategy, Dr. Octavia brings a rare combination of corporate expertise and firsthand entrepreneurial experience to her work.

Before founding Say Yes To Profits®, she served as the Controller and CFO of a multimillion-dollar pharmaceutical company, where she managed complex financial operations and guided critical business decisions.

Today, Dr. Octavia uses her proprietary Say Yes To Profits® Financial Operating System™ to help consulting firm CEOs understand what their numbers reveal, address financial gaps, and build the financial structure needed to create long-term wealth.

Her expertise has been featured in Forbes, Essence, FOX SOUL, FOX 5 Atlanta, Authority Magazine, Sheen Magazine, Rolling Out Magazine, She’s Winning Magazine, and numerous other media outlets.

Dr. Octavia is the recipient of the 2024 Most Influential Speaker Award and the Presidential Lifetime Achievement Award. She has also been recognized as one of the Top 50 Accountants in North America for two consecutive years and as one of Atlanta’s 50 Most Powerful Women in Business.

Beyond her work with established companies, Dr. Octavia advances financial literacy and entrepreneurship in underserved communities through Octavia’s Helping Hands, Inc. Her mission is clear: to stop small-business failure and create one million profitable CEOs.

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SAY YES TO PROFITS TEAM

Dr. Octavia Conner

As Founder and CEO of Say Yes To Profits®, Dr. Octavia Conner is the visionary behind the firm's mission to STOP small business failure and create one million profitable CEOs. With more than two decades of experience in accounting, finance, and tax strategy, she leads the firm's vision and strategic direction while helping growing consulting firm CEOs turn their top-line revenue into bottom-line profit. Her passion for profitability and commitment to building financially sustainable businesses are the driving forces behind Say Yes To Profits®.

CEO / Owner

Miriam Wangui King'ori

As Senior Accountant at Say Yes To Profits®, Miriam brings expertise and precision to the financial management of our clients. She oversees accounting accuracy, reviews financial records, supports month-end reporting, and helps ensure each client's financial data is complete, reliable, and ready for strategic analysis. Her attention to detail and commitment to excellence provide the financial accuracy our team needs to deliver high-level Virtual CFO guidance and help our clients make informed financial decisions.

Senior Accountant

Aniya Conner

With six years of bookkeeping experience, Aniya supports the day-to-day financial accuracy of Say Yes To Profits® as our Bookkeeper. She maintains organized financial records, accurately categorizes transactions, reconciles accounts, and helps ensure financial data remains current and reliable. Her attention to detail and commitment to accuracy help create the solid financial foundation our team relies on to serve our clients with excellence.

Bookkeeper

Regie Agad

As Marketing Assistant at Say Yes To Profits®, Regie supports the execution of our digital marketing initiatives across landing pages, email campaigns, advertising, and other online platforms. He combines creativity, analytical thinking, and attention to detail to help strengthen campaign performance, maintain our digital presence, and connect more consulting firm CEOs with the financial solutions they need to grow profitable, sustainable businesses.

Marketing Assistant

Supporting Our Community

Octavia's Helping Hands, Inc., is the nonprofit extension of our commitment to creating lasting financial impact beyond the businesses we serve. Through financial literacy, education, resources, and support, the organization serves marginalized and often overlooked communities, helping individuals and families gain the financial knowledge and tools needed to create greater stability, opportunity, and generational wealth.