ABOUT SAY YES TO PROFIT$
Established in 2016 and headquartered in Atlanta, Georgia, Say Yes To Profits® is a Virtual CFO and financial strategy firm serving growing consulting firms nationwide that generate $1 million to $10 million in annual revenue.
We help consulting firm CEOs turn their top-line revenue into bottom-line profit by building the financial structure, systems, and strategies required to improve cash flow, increase profitability, and scale with greater financial clarity and control.
Through our proprietary Say Yes To Profits® System, we identify where profit is being lost, establish a strategic financial plan, strengthen the systems that govern how money moves throughout the business, and continuously measure financial performance as the company grows.
Our work goes beyond reporting numbers. We help CEOs understand what their numbers are telling them, make better financial decisions, retain more profit, and build companies that are financially sustainable and positioned to create long-term wealth.
At the heart of Say Yes To Profits® is a bigger mission: to STOP small business failure and create one million profitable CEOs.
We believe generating millions in revenue should lead to meaningful profit, increased cash flow, and wealth. Our role is to help CEOs build the financial structure that makes that possible.
This is how we help CEOs Say Yes To Profits®.
OUR PHILOSOPHY
Revenue does not equal financial success.
At Say Yes To Profits®, we believe profit must be intentional. As a consulting firm grows, the financial structure behind the revenue must grow with it.
Our philosophy is simple:
Revenue creates opportunity. Profit creates sustainability. Cash flow creates the future. Financial structure makes all three work together.
That is how growing consulting firms turn top-line revenue into bottom-line profit and build businesses positioned for sustainable growth and long-term wealth.
Trusted By The Companies You Trust
FOUNDER & CEO
Dr. Octavia Conner
Dr. Octavia Conner is a nationally recognized CFO, tax strategist, and founder of Say Yes To Profits.
With more than two decades of finance, tax, and accounting experience, she developed the Say Yes To Profits CFO Framework, a structured methodology that helps consulting and professional services firms achieve financial clarity, maintain healthy cash flow, and turn revenue growth into intentional and lasting profit.
Through full CFO service engagements, Dr. Octavia and her firm apply this framework through ongoing CFO oversight, forecasting, and financial strategy, providing the structure and accountability required to support firms as they scale.
Dr. Octavia is widely recognized for her ability to bridge revenue growth with disciplined financial strategy, helping firm owners move from reactive financial management to informed, forward-looking leadership. Her work and insights have been featured in Essence, Sheen Magazine, Rolling Out Magazine, Authority Magazine, Fox 5 Atlanta, and other major platforms.
Known as Mrs. Say Yes To Profits, Dr. Octavia is the #1 financial and tax strategist for profit that is planned, protected, and multiplied.
SAY YES TO PROFITS TEAM
Dr. Octavia Conner
As Founder and CEO of Say Yes To Profits®, Dr. Octavia Conner is the visionary behind the firm's mission to STOP small business failure and create one million profitable CEOs. With more than two decades of experience in accounting, finance, and tax strategy, she leads the firm's vision and strategic direction while helping growing consulting firm CEOs turn their top-line revenue into bottom-line profit. Her passion for profitability and commitment to building financially sustainable businesses are the driving forces behind Say Yes To Profits®.
CEO / Owner
Miriam Wangui King'ori
As Senior Accountant at Say Yes To Profits®, Miriam brings expertise and precision to the financial management of our clients. She oversees accounting accuracy, reviews financial records, supports month-end reporting, and helps ensure each client's financial data is complete, reliable, and ready for strategic analysis. Her attention to detail and commitment to excellence provide the financial accuracy our team needs to deliver high-level Virtual CFO guidance and help our clients make informed financial decisions.
Senior Accountant
Aniya Conner
With six years of bookkeeping experience, Aniya supports the day-to-day financial accuracy of Say Yes To Profits® as our Bookkeeper. She maintains organized financial records, accurately categorizes transactions, reconciles accounts, and helps ensure financial data remains current and reliable. Her attention to detail and commitment to accuracy help create the solid financial foundation our team relies on to serve our clients with excellence.
Bookkeeper
Regie Agad
As Marketing Assistant at Say Yes To Profits®, Regie supports the execution of our digital marketing initiatives across landing pages, email campaigns, advertising, and other online platforms. He combines creativity, analytical thinking, and attention to detail to help strengthen campaign performance, maintain our digital presence, and connect more consulting firm CEOs with the financial solutions they need to grow profitable, sustainable businesses.
Marketing Assistant
Supporting Our Community
Octavia's Helping Hands, Inc., is the nonprofit extension of our commitment to creating lasting financial impact beyond the businesses we serve. Through financial literacy, education, resources, and support, the organization serves marginalized and often overlooked communities, helping individuals and families gain the financial knowledge and tools needed to create greater stability, opportunity, and generational wealth.
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